Facebook is to delay rolling out auto-play video ads yet again as it looks to minimise disruption.
It was first officially announced that auto-play videos would be coming to Facebook earlier this year, with shareholders told to expect the roll out during summer, thedrum.com reports. The project ended up stuttering from numerous delays, however, as Facebook sought to lessen the impact that such a change would have on unexpecting users.
Now, after delaying the scheme a number of times, Facebook shareholders have been told that they should not expect the new addition until at least 2014, despite the financial benefits that an earlier roll out could provide.
Morgan Stanley claimed this year that video ad roll outs could net Facebook in the region of $1 billion a year. Despite this, Facebook has put off the scheme in a bid to inform more users of what is to come. The move, it is hoped, will ensure that such a large-scale change would not see too many complaints from the notoriously change-averse Facebook population.
Once the new ads are rolled out, however, Facebook has hoped it would then be offered the chance to take potentially lucrative TV budgets from big spending corporations.
The implementation will not be rushed, though, with still no solid date having been established, despite Facebook talking about such a scheme – in one guise or another – since 2012, allthingsd.com claims.
Facebook auto-play video ads suffer another delay originally appeared on Red Rocket Media News on October 28, 2013.
